Bachelor’s Degree in Brand Management & Marketing

Bachelor’s Degree Programmes

Bachelor’s Degree in Brand Management & Marketing

The Bachelor’s Degree in Brand Management and Marketing, awarded by UCAM (Universidad Católica de Murcia) is designed to provide students with the essential skills and knowledge required to develop, manage, and promote brands in the competitive global marketplace. The programme covers key areas such as marketing strategy, consumer behavior, brand development, advertising, and digital marketing.

Students will learn how to create impactful marketing campaigns, build strong brand identities, and engage with customers across various digital and traditional platforms. The curriculum emphasizes practical applications of marketing theories, ensuring graduates are well-prepared for roles in brand management, digital marketing, and marketing strategy.

Offered 100% online, this Bachelor’s degree offers the flexibility for students to balance work and study while acquiring the skills needed to succeed in the fast-paced world of marketing and brand management.

About the university

UCAM – Universidad Católica de Murcia, Spain, is a leading private university recognized by the Spanish Ministry of Education. UCAM excels in offering innovative and flexible learning experiences, combining academic rigor with a focus on professional development. With a strong global presence, the university serves over 20,000 students and boasts a faculty of over 1,500 professors. UCAM’s interdisciplinary approach emphasizes the development of practical skills, ensuring that students are equipped to meet the challenges of the modern workforce. Located in Murcia, Spain, UCAM offers a wide range of programs that cater to both local and international students, with the flexibility to pursue courses and complete exams remotely. The university is accredited by prestigious bodies such as the Spanish National Agency for Quality Assessment and Accreditation (ANECA) and is internationally recognized for its commitment to high-quality education.

Modules

Managing in changing organization

Financial decision making for managers

Strategy in the glbal market place

marketing and digital strategy

managing brands

marketing innovation

applied research project

Entry Criteria

Recognized Academic Qualifications

  • Advanced Diploma, HND Diploma, or equivalent
    qualifications
  • UK Level 5 or equivalent qualifications
  • Contact us to learn more about your eligibility
    and how you can begin your journey in global
    supply chain management.

Recognition and Accreditation

About the Course

Duration

12 Months

Credits

Bachelor’s Degree in Brand Management and Marketing 120 UK Credits/ (60 ECTS) (European Credits)

Evaluation

Assignment Basis Evaluation

Class Schedule

Sunday

Mode

100% Online

Language

English

Inquire us for more details