MBA in Marketing Management

MBA Programmes

MBA in Marketing Management

The MBA in Marketing Management, awarded by Guglielmo Marconi University – Italy, is designed to provide professionals with the advanced skills necessary to lead marketing initiatives in a rapidly evolving global market. The programme covers core areas such as market research, consumer behavior, brand management, and digital marketing strategies.

Students will gain a deep understanding of how to craft and implement effective marketing strategies, analyze market data, and leverage digital tools to connect with customers and enhance brand value. The focus on leadership and strategic decision-making prepares graduates for senior roles in marketing management.

With a fully online delivery format, this MBA offers the flexibility to balance work and study. It’s ideal for professionals looking to advance their careers and take on leadership positions in marketing or entrepreneurial ventures.

About the university

Guglielmo Marconi University Unimarconi, Italy’s pioneering Open University recognized by the Italian Ministry of Education, University and Research (MIUR), champions innovative learning methods and interdisciplinary skill development with a global focus. With 16,000 students enrolled in various programs, 300 faculty members, and over 200 academic advisors, Unimarconi fosters a diverse academic community. Located in Rome, with regional and international branches, Unimarconi enables both local and international students to complete exams and present their thesis/dissertation without leaving their respective regions or countries. Unimarconi holds accreditation from SAQA and ENIC-NARIC.

Qualifi is a leading UK awarding organisation regulated by Ofqual (Office of Qualifications and Examinations Regulation). Recognised for maintaining high academic standards, Qualifi awards are designed to provide clear pathways to degree-level and postgraduate qualifications in partnership with accredited universities. The Qualifi Level 7 Diploma in Strategic Management and Leadership, which forms part of this MBA pathway, equips learners with advanced business knowledge and managerial competencies that are highly valued across global industries.

Modules

Manage Team Performance to support strategy

Information management and strategic decision taking

Leading a strategic management project

Strategic planning & direction

Development as a strategic manager

Finance for managers

Strategic Marketing

Digital Marketing and analytics

Research Methodology & Dissertation

Entry Criteria

Recognized Academic Qualifications

  • Bachelor’s Degree or equivalent qualification.

Professional Experience Route

  • Candidates with substantial and relevant work experience are encouraged to apply. (Submit your CV for evaluation.)

Combined Route: Academic + Experience

  • Applicants with partial academic or professional qualifications plus relevant work experience may also be considered. (Submit your CV for feedback.)

Recognition and Accreditation

About the Course

Duration

12 Months

Credits

Postgraduate Diploma in Strategic Management and Leadership – 120 UK Credits
+
MBA in Marketing Management – 120 UK Credits/ (60 ECTS) (European Credits

Evaluation

Assignment Basis Evaluation

Class Schedule

Sunday

Mode

100% Online

Language

English

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